Golden Globe Awards
For immediate release
January 14, 2011
Celle and Transmax Among Most Coveted Products at Exclusive Golden Globes Event
Proven Age-Fighting Therapy and Biotivia's Full line of Resveratrol Supplements Draw Crowds and Compliments at the Exclusive SLS Hotel Event in Beverly Hills
(Beverly Hills, CA) - Biotivia Bioceuticals, the leading developer of resveratrol-based supplements and nutraceutical-enriched skin care treatments, today hosted a highly successful product booth at a pre-Golden Globes Event for A-list celebrities in Beverly Hills. The day-long event drew a mob of stars from stage, screen and sports arenas alike to a private ballroom at Beverly Hill's trendiest hotel, the SLS Hotel.
The Biotivia booth, part of A Secret Room's Annual Suite to benefit select charities, attracted a diverse array of Hollywood, small screen and sports greats, like baseball legend Jose Canseco, The Real Housewives of Beverly Hills star Taylor Armstrong and renowned action movie star Lorenzo Lamas (rumored to be starring in the next season of Dancing With The Stars), to name a few.
While visiting the invite-only event, attending celebrities were given the opportunity to sample Celle, Biotivia's award-winning anti-ageing cream, and Transmax, Biotivia's most popular resveratrol-based vitamin supplement. Positive reactions to both were universal.
"It's so thick and creamy, but without being greasy," exclaimed Shar Jackson, reality show star and infamous ‘baby mama' to Kevin Federline's four children pre-Britney Spears, after trying Celle. "I love how it makes my skin feel!"
And while many of the ladies in attendance agreed with her assessment, the Biotivia team was surprised to hear several of Hollywood's leading men react enthusiastically to Celle.
"In this town, men have to work just as hard as women to look young and stay hot," explained True Blood Actor Darren Darnbarough. "If Celle works half as well as it feels on my skin, I'm sold."
Even the men who were not initially drawn to the Biotivia booth to try Celle, were intrigued by Transmax, and willing to give the natural energy booster a shot.
Mexican soap actor Eduardo Yanez, star of the popular series Fuego in la Sangre, ran back to the booth about an hour after sampling Transmax for the first time, enthusiastically touting how great he felt and how he couldn't wait to bring the product back with him to Mexico.
Baseball legend Jose Canseco was equally impressed, indicating that he liked how Transmax made him feel right off the bat, and that he was eager to add it to his regimen for longer-term fitness and health.
Formulated over the course of several years by leading American and Italian scientists, Celle is a daily, topical therapy that contains a high concentration of Resveratrol, the popular red wine derivative widely hailed for its anti-aging benefits, and active Edelweiss plant stem cells, a development by a group of scientists in Switzerland. Celle is a daily treatment, applied to the face and neck, which blends seamlessly with makeup. With consistent use, results can be expected in two weeks to a month and pronounced improvement will continue even if use is discontinued. Celle minimizes fine lines, diminishes dark circles and sunspots and revitalizes the overall tone and radiance of the skin.
Alternatively, Transmax is Biotivia's most popular oral resveratrol supplement. Transmax is the highest potency, independently tested, resveratrol supplement on the market today, with no inert additives or fillers of any type. Medical school, physicians and researchers around the world have validated Transmax in their human trials for such benefits as fighting obesity, diabetes and cancer.
"The overwhelmingly positive reaction we received at the Golden Globes Event simply reinforces what we already know about our products," said Biotivia founder and CEO James Betz. "That Biotivia produces the purest, most natural and most luxurious line of age-fighting and health-enhancing products available today – for celebrities and regular folks alike."
More information on Celle and Transmax, including an extensive overview of the lab testing and clinical trials, is available on Biotivia's website. To learn more about Celle or Transmax, place an order, or to browse Biotivia's extensive catalog of Resveratrol-enhanced supplements, please visit http://www.biotivia.com.
About Biotivia Bioceuticals
Biotivia was established in 1992 in Vienna, Austria as a supplier of natural raw materials and botanicals to the supplement and functional food industries and to researchers and scientific institutions worldwide. The company evolved into one of the world's leading developers and suppliers of potent vitamin supplements and skin care therapies, with most of their products centered around the use of concentrated resveratrol, the wildly popular red wine extract attributed to longevity and other beneficial effects.
Biotivia presently has US offices in New York, Los Angeles, Kansas City and international offices in the UK, Spain, Austria, Denmark, Italy, Germany, Singapore, Xi'an, China and Mumbai, India.
Beyond its strong consumer base, the company currently supplies researchers, physicians and scientists at Harvard, Stanford, Yale, Georgetown, The Albert Einstein Medical Center, University of Texas, M.D. Anderson Cancer Center and the University of California. Transmax and Bioforte in particular are being explored by several major universities as a possible treatment for a variety of conditions that seriously impair the health and well being of millions of people around the world.
Biotivia's resveratrol products, Transmax and Bioforte, have been independently assessed by Consumer Labs, the leading American quality watchdog, and were deemed both 'most potent' and 'best value'.
All of Biotivia's supplements are also certified Vegan by the American Vegetarian Association.
